“Of Course We Use Basecamp…”

Think about the actual mechanics of how someone ends up as a 37signals customer. They don't wake up one day and think "I need more control over my project management" and then systematically evaluate which software best delivers control as a concept. Even if they pretend that was in fact their process, what actually happens is more like this: they've been reading Jason Fried's writing for years, or in my case, following since the Bootstrapped Profitable and Proud days. They liked the swagger, the contrarianism, the implicit promise that you too could be one of the enlightened few who saw through the enterprise software bloat. Eventually they start a company or join a small team, and when it comes time to pick project management software, Basecamp feels like the obvious choice.

Of course we use Basecamp.

We're the kind of people who use Basecamp.

Re: identity based products.