Who we are

Westenberg is founded by tech writer JA Westenberg.

We believe the future of the internet splits into two categories:

  • 80% noise - generic, forgettable, algorithmically optimized for engagement

  • 20% signal - original thinking that shifts markets, changes minds, and builds legacies.

We turn that thinking into stories, ideas, messages and brands.

The world has enough noise. It needs more people willing to stand up and stand out.

That's where we come in.